Just a few days in the past, Amsterdam-based Mijn Verkoopmakelaar, a platform that enables customers to check actual property brokers, introduced its rebranding to Krib.
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Based and led by Antoine Steenkamer, Krib (previously Mijn Verkoopmakelaar) lets customers simply evaluate actual property brokers based mostly on efficiency, charges, and shopper opinions.
This allows each consumers and sellers to make well-informed choices and ensures that brokers go the additional mile to supply the absolute best steering.
Since its inception in 2019, the Dutch platform has processed greater than 44,000 gives from brokers, and over 800 actual property brokers are lively on the platform.
In at this time’s version of What’s in a Title, we at Silicon Canals spoke to Antoine Steenkamer to know the rationale behind the rebranding.
Opens the door to supporting extra English-speaking customers
Antoine Steenkamer began Mijn Verkoopmakelaar with the give attention to serving to folks discover a gross sales agent. Nevertheless, now the platform additionally assists find shopping for brokers.
Moreover, there’s a rising variety of expats utilizing the service to begin their property searches.
Steenkamer talked about that he may contemplate increasing internationally sooner or later, and if that occurs, the title Mijn Verkoopmakelaar will not be acceptable anymore.
Consequently, the brand new title opens the door to supporting extra English-speaking customers and to potential worldwide growth.
“I don’t should inform you what MTV TV program was my favorite. Our core goal group are first-time sellers and consumers. And that technology associates phrases like Krib with homes,” he says to Silicon Canals.
Serving to folks in shopping for, sustaining and promoting
Usually, a reputation solely carries significance when it aligns with a function.
“We need to assist folks with all the things they want round shopping for, sustaining and promoting their home. Particularly if folks want specialists,” explains Steenkamer.
The naming course of
Based on Steenkamer, the choice didn’t occur in a single day.
“This course of started 4 years in the past. After a few years, we felt we wanted a special title. With Amsterdam-based design bureau Lava, we did a reputation workshop. That was the second we got here up with the title Krib. Undecided which particular person ought to get the credit,” explains Steenkamer.
“4 years in the past, we weren’t ready to proceed with a full rebranding. Too dangerous, too little capital to implement a profitable rebranding. Fortunately, we did safe the area title. Now, years later, I requested Lava to proceed the place we left off,” he provides.
The transition to the brand new title has been absolutely accomplished. The model id was designed by Amsterdam-based design company LAVA.
Securing the area title and trademark
On this digital age, no startup is absolutely full with out its area on-line.
“Essential. I’m actually pleased now we have secured a four-letter area title,” he says.
Steenkamer additionally notes that the trademarking course of was comparatively smoother.
Evolution from the previous title
Steenkamer states that the rebranding displays the corporate’s growth.
“A part of our motivation to vary from Mijn Verkoopmakelaar (English: My gross sales agent/realtor) is that we already began serving to folks with discovering shopping for brokers.”
Does the title matter?
Does a startup’s title actually matter? For Steenkamer, the reply is a particular sure.
“I imagine so. I really feel our new title suits our function and our inside notion of ourselves far more than our earlier title,” he concludes.
